Marketing plan - Hermanus Online

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Hermanus is a beautiful resort town situated on the South-East coast of South Africa, 90 minutes from Cape Town International Airport.   As a tourist destination #Hermanus offers breathtaking scenery, sparkling sandy and/or rocky beaches, the best #whale watching in the world, a superb golf course, the marine big5, including the whales, sharks, penguins, dolphins and seals, amazing bird-life, spectacular hiking on the 12km cliff path and or all the nature hiking trails in the mountains, It also has a unique Nature Reserve called Fernkloof which is home to the smallest of the six floral kingdoms in the world.


As a destination marketing website, Hermanus Online’s marketing plan is simple, yet effective

MISSION: Branding, promoting, develop Hermanus Online website and later the Cape Whale Coast website as a sustainable and responsible tourism “online” destination marketing presence, with the focus on nature, marine life and history.


  • Update online Events Calendar (hermanusonline.co.za)
  • Develop video & photos from area, upload photos, post articles ( on going) Website, update, upload, engage, seo, ( www.hermanusonline.co.za)
  • Blogging - News & Articles / Marine Life / Travel Blog / Food Blog / Historical Currently ( hermanusonline)
  • Add articles, photos, video, news, Share, comment, interact with similar sites
  • Tourism related clients feature through our social media.

Social Media Marketing & Management:

Hermanus Online:  Facebook / Facebook Page /  Twitter / Pinterest / Youtube Channel / Google+ / Google+ Pages / Instagram / Blogging / Hermanus Whales Facebook

Whale Coast Route:  Facebook / Facebook Page /  Twitter / Pinterest / Youtube Channel / Google+ / Google+ Pages / Google+ Community / Blogging

  • Update with video, photos, comments, expand with new contacts -
  • Update & keep followers informed frequently on goings, specials, campaigns, area travels ( rondrits) 
  • Expand relevant contact base
  • Market Hermanus Online clients via our Social Media Channels

Databases Development:

  • update database continually from network contacts, expo contacts, publications, email contacts.



  • Develop Monthly newsletters : articles, news, history, video, photos, blogs, e-flyer, flyer
  • Distribute newsletter from our databases: - International database with over 20 countries and more than 17000 tourism related companies.
  • A National / Western Cape / Garden Route / Cape Whale Coast / Cape Aghullus and local tourism-related databases
  • 6 x Advertising blocks at the bottom of the monthly newsletter

MEDIA: - (continually)

  • Write articles for blogs, newsletters and travel magazines
  • Invite, communicate, exchange data and network with travel operators, tour agents, tourism buro’s, conservation companies, bloggers,
  • Continue to Film & Produce doccies / youtube video clips about the area, adventure, activities, marine big5 animals, marine conservation, nature conservation, history and/or what to do and see in the Cape Whale Coast area
  • Distribute videos & video clips via Hermanus / Garden Route / Cape Town / Namibia - Namaqualand - Winelands - Cape Whale Coast DVD’s distribute via youtube websites, “loop” (continues playing DVD’s) to tourism buro’s and accommodation establishments; stock footage for production companies for promotion of destination
  • Host and accommodate education trips for travel agents, tour operators, scientists, tourism staff, journalists and bloggers.
  • Write articles / blogs / travel experience about our Hermanus Online clients


Develope- flyers and distribute via social media, databases of networking partners, tourism buro’s -

  • ALL YEAR ROUND - Nature / Cliff Path Hikes; Birding / Bird watching; Nature reserves; Fauna & Flaura’ Shark Cage Diving; Outdoor adventures; Scenic Routes; Day Tours; Wine Tours; Fishing
  • HOLIDAY DESTINATION - above mentioned activities plus beaches / swimming / sun bating etc
  • MARINE HOLIDAY DESTINATION: - Whale Watching (May — Dec); Penguin colonies; Seals on Geyser Rock; Shark diving; Dolphins; seabirds and other creature in the ocean
  • SPORT - Golf courses / Bowling / Mountain biking / Hiking / Scuba Diving
  • EVENTS - Whale Festival / Kalfiefees / Food&Wine Festival / Fynarts festival and all other events in the area.

TRADE SHOWS & EXHIBUTORS  (we attend as Media): -

  • Indaba Durban (we attend 2014) 
  • World Travel Market (we attend 2014

MARKETING ROAD TRIPS ( only WP has improved in 2013)


Legend (image) explained:

  • Gauteng, North West Province, Northern Cape and Free State are expensive to visit for personal networking 
  • Marketing opportunities because of lack of marketing by competitive operators -
  • Brochures & Display Material, social media and structured networking more likely to be effective because of relationship marketing. 
  • Personal visits to distribution points : Go where no marketer has ever been!, ( breakdown in monthly /quarterly tables)


Networking & Communication relations with tourism buro’s/travel agents / tour operators / tourism related product owners. We choose 4 x routes per year, and sometimes combine routes.

Cape Whale Coast / Cape Aghullus / Overberg / Garden Route / Cape Peninsula / Cape Winelands / Boland / Route 62 / Cape Helderberg / Karoo


Get involve with our destination marketing plan - Contact us for your opportunities

Call us and schedule your listing today! Contact Us

Stay Up To Date

Subscribe to our Monthly Newsletter. Hermanus Online Magazine on what to do, where to stay and an awesome blog

Office Locations

Hermanus Office

25 Mitchell Street, Checkers Building, Hermanus, South Africa
Phone: +27 (0) 28 312 3846

Online Marketing Team

Jaydee Media
Phone: +27 (0) 28 312 3846